I oscillate...

Gene Ivery (or Germán) is a Spanish creative director based in Los Angeles, working where narrative and advertising worlds meet.

With a background in writing, graphic design and editing, Gene brings a unique dual expertise: deep understanding of original storytelling, alongside leading brand and advertising campaigns for global clients.

His creative direction experience includes work for Nike, Sony, Bandai, Pocari Sweat, Toei and Toyota. In parallel, Gene develops original IP, crafting narratives that bridge storytelling and world-building for modern audiences.

Always passionate about expanding ideas into new formats, Gene shapes stories into brands — and brands into stories.

hobbies

tennis, surfing, animation, video games and sci-fi novels.

experience

creative direction since 2020

editing and post-production since 2015

art direction; graphic and illustration since 2013