Client: Pocari  •  Agency: Stories  •  Producer: Sara Clausen  •  Director: Kevin Lin

A brand-aligned campaign built around the message: squeeze every drop out of life.

As creative director, I led both the video and photo shoot, crafting a visual story set on a tennis court where our hero moves through different stages of her life as she plays through a single point — evoking energy, optimism, and the emotional clarity that defines the Pocari brand.